Making the Case for L&D 

Presented by Sinikka Waugh

Ever get tired of fighting for every penny, every session, every training encounter? Feel like sometimes you're out on your own trying to get people to show up to training or take advantage of professional development opportunities? You're not alone. And there's help!

Gain practical, tactical ways to help make the business case for learning and development. In this action-packed session, you'll learn three strategies and a handful of applicable tactics to make the business case for learning and development to any stakeholder in your organization. From the C-suite to the folks sitting in training, these tips will help you help them understand the value of training in a way they can act on. Help them make the most of learning and development, so you can all have better workdays.

By attending this course, participants will:

- Gain tactics and strategies to recognize the communication needs of your stakeholders and meet them where they are

- Encounter compelling ways to talk about learning and development that puts your organization's interests first

- Gain reusable tools to help others understand the long game of training and development

Bio:

Sinikka Waugh, president and founder of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people improve their emotional intelligence and find innovative ways to solve problems and get things done at work. Putting her 20+ year background in languages, literature, and project management to good use, Sinikka has provided compassionate leadership in transformation initiatives and helped over 50,000 people have better workdays since 2008. Her clients value how her results-driven professionalism blends seamlessly with her down-to-earth, “try this now” approach and her relentless passion for helping others achieve even better. Her class participants describe her as energetic and engaging (even over Zoom!).

Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified Project Management Professional through the Project Management Institute (PMI). Sinikka and her husband Spencer live in Indianola, Iowa with their daughters.