Education Event: Communication for Connection

  • Friday, November 14, 2025
  • 9:00 AM - 1:00 PM
  • In-Person TBD
  • 37

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Communication for Connection

Presented by Alan Feirer

Course preview:

Communication is the one skill we use every day, in every environment, and in every situation. Because of this, it’s the one skill leaders must master and habitually improve above all else.

We’ve all experienced the fallouts of bad communication or the lack of communication. We’ve also been the source of communication mishaps. These mishaps cause dysfunctions within relationships, drama, misunderstandings, performance failures, and productivity concerns.

In this session, we will identify three common obstacles to effective communication. Once we are aware of them, we can take constructive steps to overcome them. Learn how to communicate in ways that build relationships, improve staff retention, and build engagement.

Learning Objectives:

  • Identify 3 common obstacles to communication and apply their countermeasures.
  • Distinguish responses to unproductive behavior or lack of engagement.
  • Know and understand their own DiSC style and be able to read others’ styles.
  • Develop a habit of looking at situations in terms of the “behavior-outcome” model and use the model for more effective communication.
  • Learn BSaAFWYW technique to encourage specificity.


Alan Feirer

Alan lives in Des Moines, Iowa, with his wife Julie. They have an adult daughter Mara in college. He holds membership in many professional organizations, including the Greater Des Moines Partnership, the Association for Talent Development (previous Central Iowa chapter President), the Downtown Des Moines Chamber, and FuseDSM.  Feirer's other interests include competitive Scrabble, exercise, travel, dining, and anything Disney.


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